Over the last several years, a furniture company client built a quality, trusted brand that continues to generate sales through physical locations, social media and email engagement. However, like all direct-to-consumer brands, they were seeking new avenues through which they could directly engage their audience and drive online sales. To meet this challenge, they turned to Pushly’s web push notification platform.
Pushly's latest ecommerce features enabled them to access increased push notification functionality and support to meet their business growth goals.
With Pushly, they were able to:
Use existing product data to inform notification targeting and alert customers with product availability, price changes, or other updates
Access dynamic abandoned cart notification functionality
Segment subscribers based on content consumption and/or product interests
Receive automatic reporting for ROI monitoring
Get direct revenue attribution using dynamic UTM parameters for detailed reporting
For this furniture company, it was Pushly’s ease of use, account management and web push expertise that made it easy to make the decision to implement web push. Along with the ability to send manual notification offers while leveraging A/B testing and segmentation, they supplied Pushly with their pre-existing product feed, which informed the usage of abandoned cart notifications, consumer onboarding campaigns, and dynamic weekly notification sends targeting users based on their on-site and click behavior.
Within the first 30 days of launching, they drove over 25,000 clicks back to their site. Moreover, they’ve seen measurable results in terms of revenue– in just over five weeks generating over $187,000 in incremental purchases with over 160 transactions driven by push notifications.
We decided to launch web push notifications to enhance our repeat visitor traffic using a channel that is proven to break through and not predisposed to ad blockers or busy email inboxes. We immediately started building a subscriber database of target buyers to retarget with relevant product notifications