Why Publishers Should Prioritize Return Visitors in 2020

From a duopoly that has dominated traffic and ad revenue to an unprecedented global pandemic, publishers have certainly faced challenges when it comes to acquiring and growing their audiences and revenue. Most continue to rely on Google and Facebook as part of their growth strategies often with diminishing returns.

Here’s the problem: publishers are leaving money on the table by not capturing users who visit their site once, never to return. See what’s inside our exclusive guide to push notifications: