In a Time of Crisis, Web Push Is Breaking News 

Learn how publishers made breakthroughs in the recent COVID-19 news cycles by leveraging web push notifications to increase traffic, more minutes spent per article and overall engagement among their web audiences.

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A New Way of Consuming News
56%
of push content was dedicated to coronavirus in March, up from 2% in January
51%
of clicks in March were on coronavirus content, up from 5% in January
11x
increase in clicks on coronavirus-related push content from February to March
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Web Push Breaks Through:

  • Publishers can better own their audiences with consistent and relevant communication
  • Push is trusted to deliver content outside of crowded social channels and email inboxes
  • Push offers 1:1 engagement to interested consumers - turning one-time visitors into loyal audiences
  • Targeting breaking news content specific to users based on site behavior delivers more impactful ROI